So Why is The Old White Guy More Popular Among African American Voters Than Either of the Two African American Candidates?

US Vice President Joe Biden clenches his fist as he speaks to a U.S. Australian business roundtable in Sydney, Australia, Monday, July 18, 2016. Biden is in Australia for four days as part of a tour of the Pacific.(AP Photo/Rob Griffith)

The Washington Post reports that in recent polls, Candidates Biden and Sanders, two old White guys, are thumping the African American Candidates Harris and Booker among Non-White voters. The Post states: Polls from  Quinnipiac said Biden had 42 percent support among nonwhite Democrats. CNN put his nonwhite support at 50 percent. Biden’s closest competitor among Democratic and Democratic-leaning voters of all races, Sanders, won 14 percent of the nonwhite vote in the CNN poll and 7 percent in Quinnipiac. Sens. Cory Booker (D-N.J.) and Kamala D. Harris (D-Calif.) each earned less than 10 percent of the nonwhite vote in these polls. The Hill/HarrisX and Harvard-Harris both have Biden leading Sanders by over 30 points with African American voters.

So why is this? The principal reason for this is that they lack a message that can ignite, inspire and unite. President Obama had “Yes We Can” . It was simple and made you want to make America a better place. These two cant seem to figure lout what their message is.

Biden and Sanders are also known quantities. People are still getting to know Harris and Booker.The Election is in 539 Days but the Democratic Convention is July 13 2020. Time is running short for these two. The best messaging will lay out the fight for the soul of America. And reestablish America as the shining light of Democracy throughout the world instead of the laughing stock that it has become under President Trump.

Once they finally come up with a message they need to get it out. Of course they will use Television, Radio and Social Media. But, they will get no real traction until they mimic President Obama’s ground campaign. People spread his message of hope person to person and via text messages among fronds not from some robo text company. Senator Harris, should she actually come up with a cohesive message is the one candidate best positioned to duplicate the success of President Obama’s Ground Game. She is a member of the Alpha Kappa Alpha Sorority which has over 300,000 active members. If she can develop a message the at resonates with this formidable ground army she could turn the tide.

It is early in the Presidential cycle. Both Harris and Booker still have a chance to win. However, with their lack of effective messaging their chances fade day by day.

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